Marketing,Consultant
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Client::
Curated Catering
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Category::
Website| Designing| Marketing
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Timeframe::
February 2025
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Website Link::
curatedcatering.in
Client Overview :
Curated Catering is a premium catering service specializing in handcrafted menus and personalized dining experiences. Their aim is to deliver high-quality, customized culinary solutions for events, blending exceptional flavors with elegant presentation.
Where Go For Ad (GFA) Stepped in :
Curated Catering faced several challenges:
Limited Online Presence – Low website traffic and minimal SEO optimization.
Inconsistent Social Media Engagement – Lack of a structured content strategy and irregular posting.
Low Conversion Rates – Website visitors were not converting into inquiries or bookings.
Inefficient Paid Advertising – Previous campaigns lacked targeting and failed to generate leads.
Lack of Brand Awareness – The brand struggled to differentiate itself in a competitive catering market.
Growth Planning System :
To address Curated Catering’s challenges, GFA: Go For Ad implemented a comprehensive digital marketing strategy. We optimized SEO through in-depth keyword research, on-page enhancements, and high-quality blog content focused on catering trends and event planning. A structured content calendar ensured consistent social media engagement with visually appealing graphics, reels, and interactive posts, while collaborations with food bloggers and event planners boosted credibility. Targeted Facebook and Instagram ad campaigns, A/B testing, and retargeting strategies maximized conversions, while seasonal promotions captured peak booking periods. Website improvements, including better UI/UX, clear CTAs, and client testimonials, enhanced lead generation, and an automated email marketing funnel nurtured inquiries. Additionally, we aligned marketing efforts with popular catering events, assisted in tasting event promotions, and forged strategic partnerships with venues and event planners to strengthen brand positioning and drive high-quality leads.
Results Achieved :
Curated Catering saw a 45% increase in organic website traffic, a 3X ROAS from paid ads, and a 30% rise in social media engagement, leading to a 20% boost in inquiries and bookings.
Insights :
A strong digital strategy combining SEO, content marketing, and paid ads enhances visibility and lead generation. GFA: Go For Ad positioned Curated Catering as a top-tier catering service through consistency and targeted marketing.